Brand U

Since this is still a relatively new endeavor for me, I’m not quite sure the direction it will be taking.  Self produced content?  Aggregator?  Pu Pu Platter of all of the above?  I subscribe to many e-blasts and newsletters.  One which I’ve read for a very long time is Cynopsis by Cynthia Turner which is broadcast media based publisher of several daily newsletters.  This one came from their Cynopsis Classified edition which is edited by John Cox and is reprinted with permission.

“Success used to come from self improvement, now it comes from self-packaging.”

Snide? Yes. False? Not entirely.

The American Marketing Association (AMA) defines branding as “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Personal branding goes one step further – having your target audience see you not only as the best person to manage their needs, but as the only reasonable choice to solve their needs.

  • Determine your strength, what is it that you do better than anyone. This can include any number of skills.
  • Be proficient enough at your chosen skill to be seen as a leader within your community. Answer questions, look to help others, offer your wisdom freely.
  • Write, write, and then write some more. Submit your writings everywhere. Set up your own website and blog as often as possible.
  • Get on panels and offer to make speeches at industry gatherings. One really good, original idea/speech can serve many occasions.
  • Syndicate your ideas in a unique manner. You can’t say the same things in the same ways as others and get noticed.
  • Your ideas should be seen by as many people as possible. Social Media – Facebook has 45 million daily users. Set up a business-centric account that allows all to read but set up privacy so no one can tag you in an image. Twitter often and follow many. Become an expert in LinkedIn and answer as many questions as possible. This will also enhance being perceived as a leader.
  • Present a consistent image of yourself. Use the same photo in all social media, blogging, business card etc.
  • Be approachable. Do all interviews, answer all questions, return all emails.
  • Be visible. Go to trade shows, conventions, any industry gatherings. Talk to as many industry leaders as you can, but more importantly, listen to them.
  • Be patient. This process is not a quick one. It can take months to see results.
  • You must have a positive public persona. Your public persona will be tied to the ideas you are expressing. If you are a hothead, you and your ideas will lose credibility.