A Starbucks with no coffee

I know, sounds a bit ridiculous doesn’t it?  But that’s what happens when you don’t give yourself the tools to properly market yourself in your chosen profession.  Not too long ago, I had the opportunity to intern at a local casting office.  This is a very busy casting office with sometimes several different sessions going on all at once.  Working in the room was great but I also really liked working at the front desk.  I like greeting everyone, telling them which waiting room to head to and then shushing them when they got too chatty and loud.  Right up my “I’m the boss/big sister/know-it-all” alley.  When a talent would come in to audition, they present their headshot with a resume of previous work attached to the front desk so we could attach an info sheet for that particular casting.  I was continually amazed at how many experienced working actors would come in without a headshot, or the picture was in black and white still (meaning it was at least 5-6 years old) or they were bald and the photo clearly has hair.

Voice Talent does the same thing.  They sit on a demo that was produced back in the mid 90’s with a style that clearly is no longer current.  They don’t have a website.  They don’t promote or market themselves to those that can hire.

To me, this is tantamount to going into a Starbucks and being told they don’t have any coffee.  Really?  This is what you do for a living people.  Get the beans.  Grind the grounds.  Foam the foam.  Overcharge me.  Ok that last one wasn’t really relevant but I couldn’t resist.  Just so Starbucks doesn’t feel as if I’m picking on them, it’s as if McDonald’s didn’t have any burgers or the pretty Apple store with no overpriced Macs.  There I go again.

Having the proper tools, up to date and relevant to today’s work and world is a basic responsibility of a talent.  It’s hard enough to get hired, why make it harder on yourself by using old materials.  Do yourself a favor, lose the 10 pounds, think about the image you want to portray and get thee to a photographer.  Or not.  But no griping when there are no calls or coffee for you.

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2 Responses to “A Starbucks with no coffee”

  1. Bob Souer Says:

    Pam,

    Terrific post today, a very timely reminder to look at all the pieces of the puzzle and honestly assess where the weak places are.

    Be well,
    Bob

  2. Rich Owen Says:

    “Where’s Joe?” was all that was on the bill board signs when Folgers ran a coffee campaign years ago (probably before you were born). Once they told you, it all made sense. Pam’s point is well taken that if you don’t promote who/what you are to the people that can use you, you’re like the unanswered question, “Where’s Joe?”
    Love ya Pam; wish you didn’t live so far away!
    Ciao, Baby! 😉
    Rico


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