A subtle, but important, distinction

Today was an office day.  No auditions or appointments were scheduled so I was able to spend a substantial amount of time working in the office.  Now I will admit there was a bit of faffing about.  And by faffing, I mean goofing.  It’s a VO term that’s currently in vogue and is the name of an unconference being put together by a wonderful group of VO professionals.  All the details can be found here.  Faffcon isn’t the purpose of this post but didn’t I work it in nicely?

Instead I want to talk about the cold calling I’ve been doing.  I know, exciting stuff.  I’ve been trying to make as many contacts for my Voiceover business so today was a research and cold calling day.  I try to set a goal of so many cold calls each week.  I hit my goal for the week today and I still had several hours of the business day available.  I had a momentary thought that I would stop for the week and save some for next week.  But then I realized, this is exactly what I would have done when I was working in corporate and I no longer wanted to work that way.  I wanted to make as many contacts as I could because there would be more contacts in the pipeline.  Always more people to contact.  Why stop at the week’s goal?  So I didn’t.  I made a few more calls and plan on making some in the morning tomorrow.  I mentioned this to a friend of mine,Bob Souer, who said this was the difference in being an entrepreneur and a corporate drone.  When you work for yourself, you don’t want to leave any stone unturned, any opportunity overlooked.  And just because you hit  your goal, you don’t stop.  You keep the momentum up.  I used to do this when I was selling local television time.  Once I achieved my goal, I wanted to see how much over I could achieve.  It’s a great way to approach the business of finding new business.  And I have tomorrow to add to my number.  It’s all good.